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Impact Evidence

Why the focus on direct impact data? 

A common challenge for policy makers, donors, development and humanitarian professionals, and community members is to demonstrate impact. Prove that what they are doing works. The high quality, highly credible data presented on the cards below is designed to help answer that question for social and behavior change initiatives.  

Why a playing cards design? 

There is a physical pack of cards showcasing this data - initially produced to be distributed to every participant during the 2022 global SBCC Summit. The card approach allows for easy identification and selection of relevant direct impact data in any context. The card deck is engaging, easy to use and share, a conversation starter, and a fun object. So, we kept that design for the online display.  

What are the criteria for inclusion? 

The impact data presented meets the following high standard for inclusion criteria: 

  • Positive change or trend in a priority development issue;
  • Social change or behaviour change strategy or process;
  • Randomized Control Trial or Systematic Review methodology;
  • High quality peer review journal published;
  • Numeric impact data point;
  • Published since 2010.
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